Let’s not be naïve, conducting a business can be a ruthless experience, but it does not mean you need to be ruthless. Being caring and kind is first and foremost a way to keep your own sanity, your balance. It is also deceptively effective to reduce the level of aggression you will encounter. And finally, it has proven to be a critical factor influencing the willingness of people to buy from you and work with you. This Masterclass is about restoring caring and kindness in their rightful place as a good business practice for a business owner.  

🧧 Agenda for today

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The focus of today’s Masterclass is Accountability & Ethics, and more specifically Sustainability & Responsibility. Here are the themes that will be explored: 🔸 Caring about 🔸 Caring for 🔸 The myth of the ruthless leader 🔸 Kindness as a Business Value 🔸 Where to go from here  

📖 What to expect?

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Here is what makes the 360 masterclasses exceptional: 👉 Insights and advice from someone who’s actually done it 👉 Real-life experiences to reflect upon and discuss among participants 👉 Practical models and methods, easy to implement 👉 An iPro perspective for iPro consumption 👉 And always relying on the power of collective intelligence In these very interactive sessions, participants are expected to react, interact and ask questions.  

🎯 Objective

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At the end of this masterclass, you will have developed or strengthened one of the many facets of your profile as a successful Independent Professional.  

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📚 About the betoobe 360 program

With the ambition of an MBA for Independent Professional, the betoobe 360 program is divided into 3 tracks, 20 topics, and delivers more than 100 hours of packed business value per year. Its main components are the 360 Clinics, the 360 Essentials Workshops, and the 360 Master Classes. Delivered in small sessions throughout the year in an online format, this program is perfectly adapted to the lifestyle and constraints of an Independent Professional. The topics range from sales to finance through marketing and entrepreneurship. The fully “a la carte” approach makes it a perfect match for your needs: just in time, just enough.

🎓 About the organizers

The program is animated and delivered by Jean-Paul Delmeire (jp@betoo.be) with the support of expert guests and of the community of betoobe leaders. In the last 10 years, the founder of betoobe has successfully applied his extensive executive experience to define a unique program of business improvement for innovative companies. Now, this program has been adapted to the needs of Independent Professionals and is delivered as the betoobe 360 program. JP brings an academic background in Business and Education Science, an exceptional track record as an Executive, a successful Business Improvement Model, and many years of experience as an Independent Professional himself.