“I started my career in digital transformation when it was not even called like that, 25 years ago, helping a Swedish state-owned company leverage the Internet promises internally and externally.
One could argue that my career actually started a few years before when I created with a few friends one of the first online businesses in Belgium that actually made some money (before it crashed).
After Sweden, I moved to London when I joined marchFirst, one of the biggest e-business agency of the time, and started working with Fortune 500 companies looking to harness the power of digitalisation.
It wasn’t long before I was appointed to run one of the companies of the group. For the next 10 years, I managed several such businesses, ending my career as the General Manager of the Belgian office of Avanade, a joint venture between Accenture and Microsoft.
Since 2012, I am balancing my time between the excitement of growing new businesses and a passion for sharing my expertise with business owners, as a consultant or, more recently, as the founder of betoobe.”