For the third inspirational sofa session we invited Emile Ruig.
- Stories or storytelling, what is it all about?
- How does a customer go thru the journey with storytelling?
- How can I use storytelling?
During the inspirational sofa session, Emile goes into the general terms on what exactly storytelling is and why it is so effective.
Starting from branding, through social media, to developing relationships with prospects, and continued in email storytelling to closing more deals with “case stories”.
Thru examples of how storytelling is applied, you will understand more on the application and usage in the customer journey of storytelling.
After the theoretical introduction it’s time to get to work, with your own case story.
- Using storytelling in your business
- Sales storytelling, a case study with emotions
Step by step you will write your own case story. So that at the end of the session a complete case story is ready to use in your sales toolkit.
Emile has a travelled the world, in 2018 he moved from Singapore to land in Jakarta. His girlfriend is Indonesian and after years of long distancing, they wanted to live in the same city. Not being easy to find a job (his plan A), Emile started his entrepreneur story (plan B). Seeing he had worked for quite a few start-ups, he had practiced a great deal in content creation. From his location in Indonesia, Emile started to provide services in content creation in several forms. From SEO, Google Ads, Facebook/Instagram Ads, Email marketing, community building, you name it, Emile did it.
Emile realised that nothing online works, unless the content is good. “What is good content?” The answer: Content that makes people feel. Thats what storytelling is about.
Join us during the session to find out more.