Having hired, developed, and supervised thousands of professionals in some of the most demanding organisations, JP has developed a very simple model that applies to anyone aiming at excellence. This model has been adapted to the specific circumstances of an Independent Professional. This Masterclass is about sharing the details of the model with you and helping you to integrate it into your daily practice.

🧧 Agenda for today

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The focus of today’s Masterclass is Sales and Marketing, and more specifically Business Development. Here are the themes that will be explored: 🔸 What is a Marketing Strategy 🔸 Managing your Product or Service 🔸 Feeding the Pipeline 🔸 Communicating 🔸 Get to 100% predictability

📖 What to expect?

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Here is what makes the 360 masterclasses exceptional: 👉 Insights and advice from someone who’s actually done it 👉 Real-life experiences to reflect upon and discuss among participants 👉 Practical models and methods, easy to implement 👉 An iPro perspective for iPro consumption 👉 And always relying on the power of collective intelligence In these very interactive sessions, participants are expected to react, interact and ask questions.

🎯 Objective

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At the end of this masterclass, you will have developed or strengthened one of the many facets of your profile as a successful Independent Professional.

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📚 About the betoobe 360 program

With the ambition of an MBA for Independent Professional, the betoobe 360 program is divided into 3 tracks, 20 topics, and delivers more than 100 hours of packed business value per year. Its main components are the 360 Clinics, the 360 Essentials Workshops, and the 360 Master Classes. Delivered in small sessions throughout the year in an online format, this program is perfectly adapted to the lifestyle and constraints of an Independent Professional. The topics range from sales to finance through marketing and entrepreneurship. The fully “a la carte” approach makes it a perfect match for your needs: just in time, just enough.

🎓 About the organizers

The program is animated and delivered by Jean-Paul Delmeire (jp@betoo.be) with the support of expert guests and of the community of betoobe leaders. In the last 10 years, the founder of betoobe has successfully applied his extensive executive experience to define a unique program of business improvement for innovative companies. Now, this program has been adapted to the needs of Independent Professionals and is delivered as the betoobe 360 program. JP brings an academic background in Business and Education Science, an exceptional track record as an Executive, a successful Business Improvement Model, and many years of experience as an Independent Professional himself.